The last few years, it seems like everywhere I turn, I see another company redesigning and simplifying their logo. I first noticed the trend when I drove by of all places, Peter Piper Pizza and saw their monstrosity of a new logo. It doesn’t even look like a pizza joint anymore let alone a miniature carnival for kids. From there, classic logos started dropping like flies. Huge brands such as Google, Facebook, Olive Garden, Verizon, Bacardi, PayPal, Black &(now a +) Decker, IHOP, Coors Light… I feel like I could go on forever.
As you may have deciphered, I’m not a big fan of the logo change, albeit companies have been doing it for decades, I just think like Massimo Vignelli; I believe established logos should be protected, a logo gradually becomes part of our collective culture and it thus becomes part of all of us. Good logos are timeless, and I’ve seen too many timeless logos destroyed over the years. Modest changes, refreshes or updates sometimes makes sense. But some of the drastic changes being made in this era is damn near thievery. Can you imagine Nike changing their logo!?
While I’m not the biggest fan of changing your logo, there are some good logo revisions. Without further ado, here are a few logo redesigns that I think are well done and make a lot of sense (some simply because their original logo wasn’t good in the first place):
Sometimes simplification is good, as Brand New mentions, they’re old logo looked like it would be on a bottle of rum.