It’s been discussed for some time around the print industry that print may be dying off slowly. With the ever-evolving technological world taking over, everything is fed to us by electronic devices. But where does this move toward a paperless world leave the print industry? Well, I think it gives printers a great opportunity, to adapt to the changing world of print & marketing.
Print is not dead… it’s just adapting.
For example, at Allegra of Tucson, we’re moving more toward becoming a full-service marketing and creative agency on top of being a reliable printer for small to medium sized businesses. By providing more creative work and web solutions on top of our great reputation as a printer, we are able to offer more to our clients and integrate full marketing solutions from start to finish. On top of providing more consistent marketing throughout, this also makes things easier for our clients.
Here are a few services you may not realize we offer at Allegra of Tucson:
-Variable data printing
-Every door direct mail
-Website design & management
-Content marketing
-E-newsletter creation & management
-Creative services & branding
We want to open the discussion about the future of print.
What is your experience using print marketing as part of your marketing plan?
If you own a print shop, what direction are you pushing your shop toward?
Has print been successful for you and your business or has it been a complete failure?
How important are creative services to your marketing needs?
Please comment below, leave a comment on our Facebook page, or tweet us on Twitter using the hashtag #PrintIsNotDead
Click Here to contact us to learn more about how we can help you with your print and marketing needs!!!
Originally written for Allegra of Tucson on March 11th, 2015
